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Content is king

You’ve heard the phrase, of course, “content is king.” Bill Gates first wrote those words in 1996 in an essay of the same title.

These are excerpts from the essay:

  • Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
  • The broad opportunities for most companies involve supplying information or entertainment.
  • No company is too small to participate.
  • One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create.
  • Opportunities are remarkable, and many companies are laying plans to create content for the Internet.
  • I expect societies will see intense competition-and ample failure as well as success-in all categories of popular content
  • If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will…they need an opportunity for personal involvement.
  • Over time, the breadth of information on the Internet will be enormous, which will make it compelling
  • Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.